Step four describes Steve Jobs to a tee:

4. Extremism in the pursuit of remarkability is no sin. In fact, it's practically a requirement. People in first place, those considered the best in the world, these are the folks that get what they want. Rock stars have groupies because they're stars, not because they're good looking.

Jobs is famously extreme. He’s known for extreme tyranny when it comes to operating his business and bringing his dreams—every last detail—into reality. His secrecy is extreme too. Even his wardrobe—the jeans, New Balance shoes and black mock tee—is extreme in its consistency.

While Jobs’ fashion sense doesn’t change, he knows that his business must continually adjust to changing tastes—which is step 10 in Godin’s guide to being remarkable:

10. What's fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don't reinvest and reinvent, you won't be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.

Most of us would be content with a mega-hit like the iPod. Not Jobs. After revolutionizing the music industry, he set his sights on the telecom industry. (Perhaps he’ll tackle the automotive industry next.)

But it’s rule number five that comes the closest to explaining Steve Jobs remarkableness:

7. If it's in a manual, if it's the accepted wisdom, if you can find it in a Dummies book, then guess what? It's boring, not remarkable. Part of what it takes to do something remarkable is to do something first and best. Roger Bannister was remarkable. The next guy, the guy who broke Bannister's record wasn't. He was just faster ... but it doesn't matter.

Most of Jobs major successes have been not when he does something better than his competitors. It’s when he completely redefines a product. For example, Jobs redefined the market for personal computers when he created the first operating system with graphical user-interface and had people navigate around the screen with a strange thing called a “mouse.”

Of course, if the rumors about the ‘iSlate’ tablet PC are true, Jobs seems ready to kill the mouse he created with the touch screen, proving that while he will always wear denim and black, he will never stop inventing. And that’s remarkable.